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Navesa · Citroën
Repositioning · Branding · 2024A dealership that needed to stop speaking like a catalogue and start acting like a brand.
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The challenge
Each campaign followed a different request and visual standard. There were many assets, but little recognition.
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The direction
First, we defined the positioning. Then we created visual criteria to guide each piece.
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The result
A recognizable identity at every touchpoint, with clear ownership of the standard.
